Holy Grail for startups

Srinath Mysore Nagendra
1 min readMay 19, 2023

For anyone planning to embark on a startup journey or those who are already knee deep or neck deep in the startup ecosystem the only thing that matters is paid customers.

New paying customers, repeat customers who are willing to pay again and again to buy your product or service is the holy grail for any startup at all stages from inception.

There is enough information available on the net. to learn, adapt, improvise on practically anything you need unless you are building a cutting edge product.. All you have to do is search on the net. or follow successful entrepreneurs.

Getting co-founders, building team, great pitch decks, fundraising, unit economics, business model, moat, terminologies used in the startup ecosystem, what not to do, how to do etc.etc. and literally everything.There is useful information and WISDOM being shared which is vying for your attention every. second. in all social media channels, networking events, incubators, accelerators etc

However one thing that YOU and ONLY YOU. have to do or with your team is getting paid customers. No amount of. information on Net, reading a book every week or chatGPT can do this.The sooner we learn to market & sell, the better it is for us.

Even Chat GPT says this- Remember, building a customer base takes time and effort. Be persistent, iterate based on feedback, and continuously refine your marketing strategies to attract paid customers for your startup.

Product, tech, patent, team, unit economics, pitch deck etc. everything is important.

Selling is underrated, however it is the only thing that matters!

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Srinath Mysore Nagendra

Srinath -Founder/CEO Firmus Ventures Bangalore, India - Management & Technology cons - COO of Champions accelerator which invests in early stage startup’s